Users can have up to eight best friends, all of whom will be featured on the ‘Send To’ screen when sending a Snap, and in the Chat section of their profile. This is explained in greater detail below, within Snapchat Emoji Meanings. Users cannot see each others’ Best Friends lists, though there are ‘emoji indicators’ that will reveal shared best friends. On Snapchat, your Best Friends are the people you Snap and Chat with most often. On Snapchat, those algorithms include the Best Friends, Discover page, Spotlight, Face Detection, and Stories algorithms. While we commonly refer to social media algorithms singularly, there are actually a number of algorithms at play on any given platform. The goal itself is simple enough, but serving highly relevant content to millions of active users on an ongoing basis requires that some rules and directions be put in place. Similar to other social media platforms, including Facebook and Instagram, Snapchat’s algorithms are designed to serve users the content that is most likely to appeal to their individual interests.

For consumers, brands and advertisers alike, we’ll demystify how Snapchat’s algorithms work, and explore some ways to make them work for you.

Designing and executing on a tailored-to-Snapchat social media campaignĪs we’ve grown accustomed to across other social platforms, Snapchat’s algorithms and terminology are ever-evolving, and can be confusing if you’re not a frequent user of the app.Understanding, and answering for, the goals of the platform’s algorithm.Creating high-quality organic content and paid ads that resonate with users.Those answers largely come down to three major factors: But what influences which content those hundreds of millions users are shown? And how can brands leverage the expansive reach and capabilities of Snapchat to find the right audiences for their products or services?

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